Pandemic social distancing is not only physical but also personal. With the rapid change and uncertainty, we are stuck in between the physical concern of safety and the desire for social activities. Our tools and systems, notably measurement as the foundation of human creation, are designed to quantify and unify reality statically. These are not only limited in responding to uncertainty, but are also rigid in allowing imagination and feeling. A measuring system with an adoptive range is needed, especially including the variable range of humanity. By stretching the law of physics, this project demonstrates an elastic frame of being inclusive of our feelings and subjectivity. You can find four tools in this project, a rubber ruler that addresses social distancing and extends as tension rises, and a 3D set square that offers reflective perspectives. There is also a drawing compass with a calligraphic brush at the end that emphasises fluidity, and a flexible bubble level suggesting that relative flatness might be curved.
About the Artist:
Boey (Bo) Wang is a Chinese designer based in the Netherlands. A recent graduate of Design Academy Eindhoven, he has a background in comics and UX design and graphic design.
His work aims to reframe conventional perceptions of reality. His design methodology encourages changing attitudes as an alternative solution. He believes that design can bring us back to the state where we were connected to the world without the rigid frameworks of thinking. Adopting a storytelling approach to value daily objects, we can reframe our relationship to these essential and overlooked aspects of life. Reality can be honest, only if we know how we look at it. That’s where his passion and hope in design lays.